Transformers Collaborative: Universal Monsters Dracula Mash-Up, Draculus

[Digibasherx]

New pre-order just came out. https://hasbropulse.com/collections/...sh-up-draculus

31.99 USD.

edit: Seems like this has been posted already. Admins can delete this post.

[UsernamePrime]

pretty sure this will be easy to find in TRU stores/online and amazon

[Lioconvoy81]

Not my jam, but that’s the nature of these niche collabs. They won’t all appeal to everyone. Good for Universal Monsters fans on this one.

[canprime]

So Hasbro, you'll license out Dracula to do a one off of an old character using a terrible mold?


But you won't do any in house crossovers with your wholly owned property (GI JOE) that just had a new movie?


C'mon. I mean I get the 80s vehicles because of the current market, and them being vehicles. But Dracula? Really? I know he is a well known character, but this is pretty out there, even for you.



The money spent on licensing and the remolding/extra accessories could easily have gone to making a Joe vehicle to dip your toe in and see if there is a market for such a crossover. I would hazard a guess that there is a bigger market for GI JOE than Dracula as a crossover.

[Banshee]

I doubt Hasbro had to pay licensing fees. They didn't need Universal to make a Dracula toy. This is most likely Universal spending money to get brand awareness.

[CyberDragon10K]

These crossovers have always been esoteric to me. And they keep getting made weirder and weirder too.

[canprime]

Originally Posted by Banshee

I doubt Hasbro had to pay licensing fees. They didn't need Universal to make a Dracula toy. This is most likely Universal spending money to get brand awareness.

Doubtful considering the Universal Monsters are licensed for a ton of different products, including toys. On top of the fact that Universal is constantly trying to bring movies of these characters to the market. If this was a dead brand that no one had touched in over 30 years, then maybe.



Maybe there was some give and take somewhere, but I don't imagine Universal's other licensees would be too happy if they found out Hasbro got paid to make product they have to pay to make.

[Banshee]

Well, since Dracula's public domain, I figured that if Hasbro had a passion project about doing that figure, it doesn't need to partner with Universal.

On the other hand, if it's Universal that approached Hasbro to make monster bots, that's another story.