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Re: Are Early Leaks of Figures Hurting Hasbro?
I will say regarding leaks that I feel there's two types of leaks and there's major differences between the two in how they play out - TEXT leaks and PHOTO leaks.
When listings leak, it gets our imaginations going. It gives us an idea of WHAT is coming, but our brains still have to fill in the gaps. And that gap-filling engenders hype and excitement. (Also, these Hasbro can't really control considering a lot of them come from retailer databases).
PHOTO leaks on the other hand... they leave nothing to the imagination. And while the text leaks just bring noteriety, you have incentive to leak toys driven by YouTube monetization.
It's one thing if a leak comes after Hasbro's revealed the toy. Then they got to show off the plastic figure first. But if a leak comes before Hasbro it sets the tone for discussion before it's even been shown off. A mistransformation means that most people will come in with a negative bias.
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