Hidden weapons, missiles, clear plastic, clear figures themselves, defined faction symbols (raised), electronics as long as they're tasteful (like Uni. Onslaught), and some more I'm probably forgetting.
the gimmick of transformation will ways hook me! but seriously I can't really answer this because I don't get "hooked" based on gimmicks and features. it's the overall design and look that gets me hooked and the popularity of a certain toy will get me interested in it.
I've always been a fan of figures with base modes. I have so many great memories of having my smaller figures keeping an eye out for decepticons while relaxing in Powermaster Prime's base mode. The smaller figures are something I love too. I still have my fingers crossed for a new Trypticon or Metroplex with Mini-con or legands class interactivity.
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but seriously I can't really answer this because I don't get "hooked" based on gimmicks and features. it's the overall design and look that gets me hooked and the popularity of a certain toy will get me interested in it.
