i for one believe hasbro made the right choice by going with an UltBB vs UltOP. but as a fan i would have preferred something like UltOP easily over bb.
reason why it was the right choise is, tfm07 was also a means to get a new generation of kids to like tf...and with products like UltBB, they will achieve that.
the first character my buddy's 2.5 yr old kid knew was BB...he has since moved on to others but bb still remains his favorite.
my 2-yr-old daughter had 2 bb (now its 3 including UltBB
) she loves him. she has fab bb, '74bb, and UltBB...but her fav is '74bb.
personally UltBB is not impressive at all...i actually like him in car mode a lot more than in robo-mode...so since i got it from the US, i am stuck with him...now my daughter has a new toy
but its great too...she makes me push UltBB around while she follows behind with her '74bb.