To my understanding.
First, if you mention this, the cashier WILL regard you as a big jerky-jerk.
Second, retailers are legally obligated to honor this _BUT_ it has to be the price tag for that correct item down to the UPC code. And it's only on one of each item. Now, 90% of the time, the cashier or supervisor or manager or whoever will be glad to give you the item at whatever the inaccurate price tag says. Asking for just that isn't jerky at all.
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For example, the animated Voyager was listed on the advertising for 19.99 @ Walmart, but the display price was 29.99 on the shelve. You not only get the sale price 19.99 and can be deducted $10 off while mentioned?
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Nnnoooo, if the price on the shelf OR advertisement were $19.99 and it wrang up as $29.99, then if you caught it, you might be, if your jerky enough, able to swing it for $9.99.
However this is assuming that the toy is on the right place on the shelf and whatever advertisement doesn't have some fine-text on the situation.
The rule is basically there just to get retailers to not scam customers by having cheaper tags/advertisement than what the toys ring up as. Which usually happens because a store has too many sale tags to switch over in a single night when the sale ends - but that's why all sale tags and flyers list the expiration date in tiny-text. However if you do catch an outdated sale tag, you should still be able to get the item at the sale price without much of a fuss, usually.
But $10 off? So jerky. It's really not a fine-crafted rule.
And if the cashier catches the price inflation before the customer, jerky is outta luck.