The promotion page is now on their website, but the details link is broken. I managed to get a working page from a different path.
PIN code redemption page:
http://www.kelloggs.ca/en_CA/hasbro.html
Looks like there are two options:
1) Limited quantities of freeâ€*â€* toy or game coupon up to $20 value available.
2) Coupon also available for $10 off the purchase of a Hasbro toy or game valued at $25 or more.
Details:
- PIN code inside specially marked boxes
- 2-4 weeks for mailed coupon to arrive
- PIN codes must be redeemed by Feb 14, 2015
- Coupon expires: March 31, 2015.
- At the outset of this promotion, there are 25,000 coupons available for $20 off, and 75,000 coupons available for $10 off
- For Canadian shipping addresses only.
Let the hunt for specially marked cereal boxes begin!