Hasbro has started the vote for a new prime, which I guess means a new toy.
The options and bots available are weird, but we all know Hasbro will do whatever they want anyway
Also the link seems broken for Canadians, here is how to get it working.
Go to
http://transformers.com/vote and then change the EN-CA to EN-US in the redirect URL for the voting to work.
My votes were Arcee, Thunderwing, and Shockwave.