Hasbro CEO Brian Goldner attended the 35th Bernstein Strategic Decisions Conference in New York, to say a few words about his company. He had lots of nice things to say about Transformers. Mr. Goldner stated: “We partner with Paramount to make a major feature length films. The most notable one recently was Bumblebee. It came out last year and had great success in re-engaging fans, families and kids all over the world. [We are] very happy with the result; not just here but in China. Re-engaging our fans which leads to this full blueprint activation. When people ask me what
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TFW2005 Coverage Of 35th Bernstein Strategic Decisions Conference appeared first on
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