Canadian Dairy company Sealtest has begun releasing cartons of milk (1% Chocolate and 2% Milk) with the Autobot symbol and the
Revenge of the Fallen logo.
On these packages is a promotional contest offering a free trip from Paramount to the Revenge of the Fallen Premiere in Hollywood. Participants simply text one of the code words (such as "Command" or "Cinema") to a number on the side of the carton (255255). Apparently the more codewords you find, the better your odds!
Its a huge promotional contest, apparently involving not just Sealtest, but Muchmusic, Dairy Canada, and Cineplex. Calcium is the right of all sentient beings, I guess...
More info at
Get a Load of Milk. Post the code words you find in this thread.