They aren't Deluxe class, they are Warrior class. There's a difference, namely the reports of even more efficiency in engineering (I am being diplomatic here), and possibly fewer paint apps than in the Prime line. I believe they were supposed to have retailed at $15-17, but for some reason TRU is charging $20 for them.
None of what's been revealed has really appealed to me, but I'm going to keep an open mind, as it sounds like the line is about to get more interesting
Can't wait to check out the show as well.