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Old 09-25-2014, 02:00 PM   #1
Super_Megatron
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Play With This Too Astro Blast

Play With This Too Astro Blast

Category: 3rd Party Unlicensed

Posted From: TFW2005.COM - Transformers
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Old 10-10-2014, 10:40 AM   #2
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Re: Play With This Too Astro Blast

Shattered Cast Uncut interviewed Rik Alvarez about Play With This Too.

https://www.youtube.com/watch?v=MT3I1rh11vY

Some adult content in the rest of the show. Interview starts at about 18 minutes in.
Rik talks about his hire and leaving of Hasbro, mentioning the events of the Hub channel and the Battleship movie, how his whole Haslab department was let go after Botcon 2012. They were responsible for making story bibles, art work and pitches for things like the Fall of Cybertron game, Dark of the Moon, Age of Extinction and TFPrime.

He then talks about how the retail stores are pushing the toy companies to make very cheap, simple, kid friendly toys, which is nice for kids, but then teen and adult collectors are left with no one developing for them... which is where small independent companies can fill the void.

Rik briefly talks about IP. He mentions that Hasbro isn't giving him any special scrutiny. While his companies designs are original, that there are no 100% original ideas, everything is somewhat derivative. He says since his people worked at Hasbro, they know just where IP lines need to be drawn and not crossed with their own designs.

He talks briefly about the Head Shots. He says he named Vol 1. Mad Wing is named after Rik's daughter.

There will be fiction for this series, and they will announce who is writing it at TFcon. There will be bio cards, and possibly more fiction depending on what they can afford.
The Kickstarter will be making two initial figures, and those figures will be in Kickstarter exclusive colors. You can probably get the same figures later in retail in different colors, but if you want the exclusives, contribute to the Kickstarter. When the Kickstarter launches they will have about 10 characters designed, plus repaints and Head Shots.

Some talk about why GI Joe has nearly disappeared (blame it on Halo and Call of Duty being more realistic, and Hasbro not willing to go there with GI Joe).
PWTT has hired one fan artist, will be announced later.

Last edited by Scaleface; 10-10-2014 at 12:23 PM.
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Old 10-12-2014, 10:31 AM   #3
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Re: Play With This Too Astro Blast

Rik Alvarez was interviewed in episode 125 of TFYLP.

https://www.youtube.com/watch?v=r_fCVNxw13s

Sadly the audio is VERY choppy. Sometimes it was hard to follow as there are words missing from the audio, and sections went quiet, but I did my best to follow it.

Starts with Rik introducing himself. They talk about design constraints working for big companies. What we are seeing from PWTT was designed a long while ago, leading up to the Kickstarter. One host wanted to see spring loaded gimmicks. Rik says they won't have giant gimmick weapons, which are for kids, like Mech Tek. They will have detail and 5mm ports which are worked into the design, not obvious eyesores like Armada.

The tech drone on Astroblast is made up of a shield, rifle and backpack for the big robot. They become a jet or a robot, and are assembled like a BMOG.

The hosts couldn't seem to get that Rik can't call them homages to TF characters, calling it a Pretenders line and asking for a Metalhawk. Rik says he doesn't know who that is... but did say he has a cool jet character coming.

In fiction the tech drones are robot companions. There is a big writer coming that will make people take this company seriously. The tech drone can swap parts?

There might be something like build-a-figure coming. 10 characters are coming. There will be additional repaints and Kickstarter exclusives. (example: Astroblast in green and orange). There may be licensed toys in 2016, but right now no plans for a vehicle or play set.

Talk about them announcing Ken Christiansen. They go over his experience. Mark Wong, who did Minimates and Thundercats. Big TF fan. Steve Redinger, who gets work done fast. Was at Hasbro for 28 years. There was talk about how Hasbro let people go with no reason or warning who loved the company and it's lines.

Rik says they want to keep the price of the figures as affordable as possible.

(Audio then cuts out completely for a bit.)

They ask about Rik's best memories at Hasbro. Rik talks about his work on an MMOG from China. He made a bible for it.

(more technical difficulties)

Rik talks about a meeting that went very late in China.

Rik is a huge Beast Wars fan, but his favorite character is Optimus. Asked truck or monkey? Truck, but Rik credits Beast Wars with keeping Transformers alive. Rik says he liked the Vehicons in Beast Machines, and that's why he got them into TFPrime, because he wanted Decepticon army builders.

Play With This Too will offer art to the fandom. They asked for fan artists to email them. They want to reach out to the fans. They are thinking of having fans design head shots.

TFYLP asks how they plan to distribute. After the Kickstarter they plan to sell through the usual online retailers, who have already reached out to them. TFYLP asks if they will do a Matty Collector subscription service, and Rik says it would be a logistical nightmare, so no. Asked if they will do convention/store exclusives... they have already been approached asking for those. They just need to get through the Kickstarter first.

Every major character will come with a tech drone, except maybe some troop builders.

TFYLP asks how the tech drones change. Whip has 5mm ports. Rifle becomes nose piece of jet. Shield makes the wings and chest. TFYLP wants to know if the tech drone "parts forms"... Rik wants toys that look cool posing, parts forming doesn't bother him if done correctly.

Looking at Desolataur, it will have ball joints and hinges. It will be 6 inches tall. The heads pop off, and you can swap them with a He-Man or (word missing) character heads.

TFYPL asks about the name Skull-FCKR. They think it looks like Predator or Diablo. Rik made the name. Madwing is a pilot named after his daughter. Head Shots Vol 2, TFYLP says Xando looks like a hammerhead shark alien. Rik wants to have head packs, like some companies make weapon packs. The hands on his figures will be interchangeable, and there will be a 5mm port hand (I asked for that!)

They ask Rik what he thinks of other companies. He has a lot of "indy toys", he mentions Scoria, Quakewave and KFC tapes.

TFYLP asks Rik about preventing defects at Hasbro. Rik didn't do that at Hasbro. When PWTT has a defective part (which can happen to anyone) how will they address it? They will do the best they can to make it right.

Check out PWTT's social media pages, and they will be at TFcon Chicago with reveals.

MY PERSONAL THOUGHTS:

I'd love "troop builders" to be tech drones, not 6 inch figures, as I want lots of those guys. Give me a 4 pack of tech drones that can be assembled into limb extensions that boost 6 inch figures into a super-mode. I'd also love to see some BMOG designs just fall into the PWTT fiction, because the BMOG are supposed to be spread out into different dimensions, so they should be in the PWTT universe too. I don't mind parts forming, as long as all the parts have a place in every mode. I think of it as "combining" the backpack, gun and shield combine into a robot, what's wrong with that? I do hope we see some non-humanoid designs (big figures or drones). 5mm hand ports could lead to Trap-jaw/B.A.T. style weapon hands. I also wouldn't mind seeing homages created by parts swapping by the fans. For instance if someone put together an orange and green 6 inch body, you could swap on the head from a MOTU Man-At-Arms. Seems like with enough swappable parts and recolors, fans could make their own homages of anyone... I'd love to make guys who looked like Earth Corps, Man-Tech, Centurions, Pretenders, Spaceknights of Galador, etc., by mixing and matching parts rather than having each figure be a specific homage to them.

Last edited by Scaleface; 10-12-2014 at 02:10 PM.
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Old 11-12-2014, 11:20 AM   #4
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Re: Play With This Too Astro Blast

For those who want to see the Play With This Too display at TFcon, check out this video, about 15 minutes in...

https://www.youtube.com/watch?featur...6hAgDJt0#t=901
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Old 11-23-2014, 02:03 PM   #5
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Re: Play With This Too Astro Blast

On November 22nd, the Cybercast interviewed Rik Alvarez. Here is a summary of the information revealed...

https://www.youtube.com/watch?v=weVUBYepzMk

http://www.playwiththistoo.com

Stuff talked about:

Play With This Toosday - They need to reveal things more regularly to get everything out before the Kickstarter, so reveals every Tuesday. This Tuesday they will reveal something that will appeal to Masters of the Universe fans. This figure idea was by Trent Troop and the design is by Aaron Archer.

Talked about being asked to help Brian Savage for 5 years because Hasbro said he didn't know much about Transformers (being a GI Joe collector). He then went to Haslab at Hasbro under Aaron Archer. Hasbro let the Haslab people go. Talk about Steve Redinger, Trent Troop and Simon Furman's background.

Asked why they went third party/independent rather than going to work for another company. They thought it was better to be in charge of themselves rather work under restraints. They have been working on this PWTT for a year and a half. He thinks toys are splitting into 2 markets, the kiddie stuff and the collector figures. The name Play With This Too comes from the store Play With This Toys & Collectibles that Rik used to work for. The company was originally called Shantel's Tears, but they needed a better name. Scott Talis was the owned of the store (the company logo, Talix, is named after him, modeled after a Colorforms alien from the 1950s, with some influence from Hoist Goes to Hollywood alien mask).

The good guy faction is called Protectors, and the bad guys are called Heretics, but they are not a team, they are all independent.

Rik grew up plaything with a lot of toy lines... Masters of the Universe, GI Joe, Inhumanoids, Sectaurs, Silverhawks, Thundercats, stuff that inspires his toys.

Rik is most proud of The Mighty Muscules (rhymes with Hercules) Son of Tertosteros - Muscular guy with a mustache, wrestler, talks like Hulk Hogan, sash, strong arms, orange Tech Drone, wants to join the hero team. They will reveal him soon. He will be a Kickstarter exclusive. (sounds like Pretender Stranglehold to me).

Asked about his character names. He wants names that describe who they are in the fiction, with He-Man type names. The toys will have tech specs or bios, and a custom box.

The Tech Drones started as simple weapons that combiner into a scout vehicle. Mark Wong figured they would add some bits and they could combine into humanoid robots. They came up much later than the 6 inch figures.

Fan feedback is important. They do read it and use it. They changed the wrists to be 5mm peg/holes from a suggestion. They might make a cape series as a stretch goal. Rik reads most of the boards.

Cybercast asks if we will see Metalhawk or Grand inspired character. Rik has a character name Ironflight or Ironstrike. Blue helmet, wings, big weapon covered in 5m ports. Designed by Mark Wong. Will show him on a Tuesday.

Cybercast asks if there will be any beasts or vehicles. Rik talks about beasts after the Kickstarter is over. He has an idea for 4 characters that are from one body, just change the head. He does have a humanoid character name Tri-Gorr, who has an animal head. He is a Beast that likes to Battle! ;-)

Cybercast wonders if they will make a Modulok like character. Rik says they can swap limbs between figures.

The Play With Yourself box set. Enough parts to make 2 figures in white or grey parts, for customizers.

For fiction - Comic are expensive, so they can't start with those. Might be a prose story, there will be bio cards written by Aaron, Simon and Trent. There will be a digital book with bios, art, head shots bios, making of the figures.

Rik is asked about what toys need updates - Sky-Lynx. When at Hasbro Rik used to document third party toys. When he was let go he bought a lot of it. He mostly collects third party TFs today.

Cybercast asks him about Sectaurs - Both Josh the host and Rik collect them, and have almost complete sets. Asked if they will make a Sectaurs homage... Rik said all the brands mentioned before will be inspiration for PWTT. Micronauts and Centurions are mentioned. The host and Rik geek out over Captain Power for a few minutes. Rik loves Sauron the Sky Sentry.

Feedback from people has been positive. Some people online have had the opposite opinion. Rik's crowd funding consultant says he has never seen a campaign promote this early.

In the future they have a new thing planned, not transforming, that's very different. They also have licenses under works for figures in 2016.

Asked what happens if figures sell out. Some figures will be Kickstarter exclusives. Some reissues will be different from the original to protect their investment as original.

We will see prototypes in January or sooner. They had their first figure 3D printed and and it wasn't good enough, so they went out and recruited Christopher Dalhberg to make the digital sculpts, and Peer Brauner making tech drones and weapons.

Rik is a fan of Micronauts - Biotron and Baron Karza.

Then went into the Ken Christiansen Facebook Like Drive, talked about Hasbro vs. Takara for decos on Brainstorm, and some other topical news.
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