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Originally Posted by vwpbl
It seems like it is the "sharing" aspect that could get one in trouble. "Liking" or "commenting" would potentially be okay?
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It appears so but the sharing is the one they want because it increases their page ranking with Google. Google's SEO algorithm places their page higher in search results based on how often their social media page is shared. That's the whole point of this and every other promotion, they want their website to appear near the top of Google search results when someone searches for where to buy their products online.
It would be the same as offering a prize to people that click on banner advertisements on your page because you want to get paid for all the clicks, and that would pay for the prize you're offering multiple times over. I'm just giving them the benefit of the doubt that they're unaware it's against the rules so they don't lose customers from what could appear to be shady business practices.