Quote:
Originally Posted by steamwhistle
Why do they need to issue a new line of Transformers every 8 months?
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Ok that one I can answer since that actually helps us. Walmart does not have the time nor care to know which TF comes in what wave and what's new and what's notif its not obvious to them. So for lines like Combienr Wars, they just see a line that lasts for a year and a half and if they have too much on the shelf in one year's time, they may not order the later waves since to them, its all combiner wars and they already have enough (even though the later waves might have new toys).
But when you make it a new line, that tells Walmart that the toys they are putting on the shelves are indeed new and thus hotter and thus sell (their mentality).
So thats why hasbro makes shorter lines, to ensure that the stock is ordered and put on shelves and not disregarded. Its thei way to help solve distribution problems.
