Quote:
Originally Posted by alternatorfan
Why??
They did these already.
There is a market for these now??
I can't understand hasbros marketing development depth??
Its like they don't even care.
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Protoman made the point in his podcast that the most likely reason for this, according to him at least, is trademark retention.
From what I have heard protoman say, trademarks for names come up for renewal every 4-5 years. As such Hasbro has to make something to renew the trademark. They can't just renew it without using it on a product. Now apparently it doesn't have to be a new product, or even the character that used it before.
Since Titans return was what? 4 years ago? It is most likely the trademarks are up for renewal, and what is easier than just reissuing them with new packaging? Oh and new heads. Easy peasy and the trademarks are safe for another 4-5 years.
At least that is my understanding from listening to Protoman. Anyone with better knowledge feel free to jump in and correct me.
