A simple solution to the language/comic problem could have been to include a coupon for the comic at comic shops or other retailers who may carry the comics or better yet include a promo code for a digital copy. No hassles for parents to travel somewhere else and pimping the idea of digital comics to parents and kids alike. Hearing some kids have their own iPad/tablet de jour I think it'd be a welcomed idea and bang for the buck. Language problem solved
A ball has seriously been dropped hear if they are having problems selling the toys. Hasbro please read this and consider this my application to join your PR/Marketing team
