Tennessee-based Eastman Chemicals has* co-branding move with Hasbro’s Transformers to increase their market share in Canada. The company is known for manufacturing V-KOOL; a brand of windshield enhancements. Under the agreement Eastman will become the first company in the industry to obtain license for the Transformers, a well-known intellectual property. Eastman will leverage on the strengths of its industry leadership in respect of its services and products and introduce the Transformers brand to its customers. “We will seize on such possibilities and disrupt the traditional to unlock new means of communication with consumers,” said Zhang Bo, president for Asia-Pacific at
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Eastman Partners With The Transformers Franchise appeared first on
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