Following revamps in
Australia and Canada that we first revealed on these pages after the turbulent 2018
international decline of Toys R Us, Geoffrey’s resurrection tour continues stateside today with the relaunch of the store’s website powered by Target. This partnership extends to
two retail stores opening in Houston, TX and Paramus, NJ later this year. “Our U.S. strategy is to bring back the Toys“R”Us brand in a modern way through a strong experiential and content-rich omnichannel concept,” said Richard Barry, CEO of Tru Kids. “The foundation of that strategy requires the help of a
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Geoffrey’s New U.S. Troops to Command: Toys R Us Website Relaunched, Powered By Target appeared first on
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