Missed this
TFcon does all this stuff and more. Hasbro kinda left over what seemed to be 3rd Party issues, but up until 2 years ago actually attended the convention, did panels and showed off new products.
TFcon gets promoted by legitimately 100's of retailers, both online and those with store fronts. Several dozen stores in the GTA(and across Canada) get flyers and other promotional materials.
They attend lots of conventions promoting the Con each year, events like Botcon & Fan Expo. They also run 5 of their own shows - all this while having full times jobs on top of the convention responsibilities.
They have folks stretched out from Halifax to Victoria, and in the USA, who help promote the convention in numerous different ways, be it at other events like toy shows or conventions, or online via websites, facebook, youtube, twitter, instagram, what ever.
In my opinion there is very little more TFcon can actually do to get the word out. They already get tons of TV and radio advertising, they own the internet(go ahead and google TFcon Transformers - 91,000 results come up), get promoted at dozens of conventions across the country and more.
