Quote:
Originally Posted by steamwhistle
It may also be easier for manufacturing and cheaper for costs to have the same sized box, but just have it printed differently for the various figures.
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I have also been told that it has to do with Walmart and other major retailers wanting very specific price points. This may prevent them from arbitratily taking rodimus prime and motormaster, who cost more than a leader but less to produce than skylynx/Jetfire, just taking a random price.