How can you imply greed (you mention licking their lips) on Hasbro's part when you're actively trying to trade a TRU MP10 (originally $100, less on sale) for a Takara MP22, a $220+ figure? LOL they're applying the same markup on this toy that you are.
http://www.cybertron.ca/boards/showthread.php?t=58319
http://www.cybertron.ca/boards/showthread.php?t=58521
This has nothing to do with 3P companies; it's clear from the asking prices for this figure on this very board that they way undercharged for the initial TRU release and have since adjusted. They sold out online day 1, so the new price can't be far off what collectors value it at.