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Re: Quick Rant: The TF Logo
From a typography and modern design perspective, the old G1 logo is terrible. The kerning is off: the R, A, and N are overlapping while all the other letters have a distinct space between them. The N and M look like they should be lower case. The 2 S's are different, not unlike in the Star Wars logo. And gradient? Yuck! Not only are gradients out of style, but the gradient they use is...wavy. That, along with the bevel, would make it virtually impossible to create a brand style guide for.
Flat colors are the way to go these days. Which is why the new one works. Aside from the weird reflection/glint on the Robots in Disguise portion, it's just red and black. It also really helps that all Transformers packaging uses the same colors(red, black, and white), same font, same layout/placement, etc. Combiner Wars is black, red, and white while RiD is white, red, and black. It provides a unified look while still making a clear distinction from the kids toys to the adult collectors toys.
Overall, as a nostalgia thing, the G1 logo will always have a place in any Transformers fans heart. But from todays artistic standards, the new one is a win.
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Last edited by UltraPrimal; 09-12-2015 at 10:02 PM.
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