You've already seen a lot of pictures and the video review, so I'll be quick.
Came bagged with instructions in truck mode. My Prime has a number engraved under the cab (72781), something I've seen on some of my other test shots.
TRUCK MODE
Cab is slightly shorter and narrower than Machine Wars Prime but slightly bigger than Energon DLX Optimus Prime. Mainly red and blue with some silver and yellow paint apps. Very Prime-ish to say the least. There's a silver Autobot symbol on top of the cab. Windshield is of a nice translucent blue. There are tank tracks molded where the rear wheels should be, too bad they're left unpainted in blue. I can already see customizers taking care of this. Same thing with the exhaust pipes, although I don't remember what color they are in the show. Myself, I don't think it looks kidsy at all. If anything, it looks more "serious" in this mode than Armada Prime and more "finished" than Energon Prime. In this mode, the axe looks like it forms a hitch of some sort. I wonder if Prime will be able to tow something further down the line?
TRANSFORMATION
Finally a Prime deluxe that doesn't transform like crap (looking at you Armada Supercon Prime and Energon DLX Prime!). A bunch of neat little tricks, some old (legs), some new (torso and arm location). No real "automorphing" like my Animated Starscream had though. I like how the shoulders and torso are formed, something we hadn't seen yet in a Prime.
ROBOT MODE
Now that's an awesome looking Prime. I for one like the mouthplate-less look. The figure is superbly articulated (there's even a waist joint). Again, looking at it. I don't think it looks all that cartoony or "deformed". Prime looks like a fierce warrior with his shield and axe. The toy has a lot of presence in this mode, it almost looks like it's alive. Out of the 3 different axe modes, I prefer configuration #1, the one used most of the time in the show. The combined form with the shield doesn't look much like an axe to me, but it's still okay.
Seriously guys. This line is kicking all kinds of asses.
