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Re: How big is the online toy community?
I've heard of the 30% number as well, from one of Hasbro's investor phone calls I believe. That number almost certainly reflects sales numbers and not number of collectors (people).
Assuming a 10 year old + collector will buy more in a year than an average little kid, that means that, counted in people, collectors are a small minority.
Does this make sense?
OB
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