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Originally Posted by DCompose
I agree with everything said, minus this part. I have to respectfully disagree with this. Because War for Cybertron are PRECISELY targeted for adult collectors and are adult collectibles. What child wants a Seige Cog or Sixgun? These are marketed for us, the adult fans, not for kids (although some kids will get them for Christmas, much like Marvel Legends or Black series). If we're looking for Transformers targeted for kids, they are out there too, they're called Cyberverse.  |
Fair enough, I don't believe they are though. Nothing about the current Transformers lines are marketed towards anybody. (When's the last time you saw an actual commercial for anything on television?)
I have no idea what Hasbro's marketing strategy is concerning this new line, but seeing as how they aren't making any commercials then they clearly aren't marketing these to anybody.
Now if we were to use the term Targeted, that would fit more. Marketing implies advertising dollars being spent and advertisements and the whole nine yards (at least from what I recall of my business course.), targeting the products to us is probably more accurate hence the MSRP being hiked to match with Studio Series, which is also targeted more towards the adult collectors.
Honestly though I'm getting sick and tired of seeing toy sections clogged with those damn Studio Series boxes and other items. Hasbro has flooded the market with three (four counting the RID left overs still hanging around) product lines with similar characters... hell they've got five damn product lines on the shelf right now because Bumblebee has its own kid's oriented gimmick line. Folks are not buying as often as they used to because of the poor marketing approach, the overabundance of product hogging the shelves and parents just getting tired of buying a Bumblebee for their kids.
Of course I could be wrong about that.
