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Re: Movie figures garnering little action at toy stores
Guys remember what the article says. Sales for AOE toys are approximately 50% less than what they were for DOTM toys in the same time frame (pre-movie release).
That is not a good sign. Yes the movie could be amazing and kids may go running for toys after it releases. However when you start off 50% worse than last time, it becomes an even bigger hole to dig out of, especially with retailers already willing to discount.
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