I assume the exclusives will be the same deal as WalMart: Not in Canada, or the toy without the DVD/comic.
But regardless of exclusives, it's still a source for Transformers cheaper than TRU, so that in itself is a good thing.
Plus:
-1 more toy carrier to have sales.
-Tiny differences in stock could be good
-Besides Transformers, Target has amazing prices on dvd's and other stuff
I am glad!
p.s. and no, people don't really call it Tar-jay, that's just something David Kaye made up at Botcon 2007.