| Sun Swipe Prime |
11-26-2015 07:19 PM |
Re: Is it time to stop glorifying the brand and focus on the designer?
Ok, lets look at it from a different angle. Why would a big company want to do something like that? It's elevating the status of a designer, not the sole designer, just the lead one.
In sports when someone gets a big name, what happens to their salary? It goes up, because now the team isn't just paying for performance, they're paying for a name.
And just like sports, a name doesn't always guarantee performance.
For smaller companies it may be worth it to promote the designer, because it can be a selling point to get attention. But for large companies like Has/Tak who don't need attention, it's better for them to be relatively unknown, so they can be easily replaced. In addition, Has/Tak doesn't have to take more flak than it already does because a toy or toy line wasn't designed by a fanboy's favorite designer.
Sure the info right now can be simple to find if one is curious, but why put your foot into the fire when you don't have to?
And finally, companies want you to buy say a Hasbro brand product, or a Transformer's brand Product, and think of it that way. They don't want you thinking you're buying a Desinger Bob product, because if Designer Bob leaves, then brand loyalty goes with him.
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