TFW2005 Coverage Of Hasbro Fourth Quarter 2011 Earnings Conference Call

[Super_Megatron]

TFW2005 Coverage Of Hasbro Fourth Quarter 2011 Earnings Conference Call (http://www.tfw2005.com/transformers-news/conventions-15/tfw2005-coverage-of-hasbro-fourth-quarter-2011-earnings-conference-call-174310/)

Category: Conventions

Posted From: TFW2005.COM (http://www.tfw2005.com) - Transformers (http://www.tfw2005.com)

[justprime]

Gee Big H didn't do well in the North American market ? is that actual sales or a projected? wonder if it was toooo many bee's "LOL" hope they do carrie through on there thinking of doing more for our market bringing some of the asia only pieces may help, releasing new pieces here to Canada before they become shelf warmer's elswhere(U.S.) would also be a step in the right direction

[Goaliebot]

While Hasbro overall didn't do as well, that was because of Girls toys and Puzzles & Games experiencing both Q4 and 2011 total shrink.

Boys toys were up 29% for Q4 and 35% for the year 2011. This was significantly fueled by Transformers, which was up 85%.

No matter how you slice it, the DOTM Toyline was part of 85% growth for Transformers in 2011 and 35% growth in Boys toys which largely offset the shrink that occurred in Girls toys and Puzzles and Games.

DOTM toys were a huge success despite (because of?) all the Bees.